Eric Alpert is the founder of The Law Offices of Eric Alpert, P.A. and has been an attorney for almost 10 years. He has closely followed recent developments in state, federal, and NCAA legislation with respect to a student-athlete’s use of their own Name, Image, and Likeness (“NIL”). Opportunities for student-athletes to earn income from their NIL are plentiful and may include participation in product advertisements and placement in print ads, television ads, and with radio appearances as well as billboards. Social media also presents a new frontier for student-athletes to monetize exposure and gain financial opportunity through NIL. Student-athletes can now receive appearance fees at stores, venues, and events and may also be able to engage in other ways like participation in autograph signings and offering paid private coaching sessions.
The Law Offices of Eric Alpert, P.A. is a law firm and not a sports or marketing agency.
Consulting with an attorney before engaging in any business venture is recommended whether you are an NCAA athlete or a layperson. Engaging in the business of monetizing your NIL is no exception. If you are a current or prospective NCAA student-athlete, contact us,